Doing business research : a guide to theory and practice
By: Lee, Nick
Title By: Lings, Ian
Material type:
BookPublisher: Los Angeles ; SAGE, c2008.Description: xxiii, 423 p. : ill ; 24 cm.ISBN: 9781412928793; 9781412928786Program: HDR903 HDR997
; ISIT940 MGNT925Subject(s): Business -- Research | BUSINESS & ECONOMICS / Management | BUSINESS & ECONOMICS / Reference | BUSINESS & ECONOMICS / SkillsDDC classification: 650.072 LE DO Online resources: Ebook | Item type | Home library | Call number | Status | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai PHD Shelf | 650.072 LE DO (Browse shelf) | Available | T0065134 | |||
| REGULAR | University of Wollongong in Dubai PHD Shelf | 650.072 LE DO (Browse shelf) | Available | T0033288 | |||
| REGULAR | University of Wollongong in Dubai PHD Shelf | 650.072 LE DO (Browse shelf) | Available | T0044252 |
Includes bibliographical references (p. [405]-410) and index.
• Ch. 1. What Is Research, and Why Would Anyone Want to Do It?
• Ch. 2. Scientific Approach to Research
• Ch. 3. Interpretive Approach to Research
• Ch. 4. Reviewing Existing Literature
• Ch. 5. Theory, Conceptualisation and Hypotheses
• Ch. 6. Concepts, Constructs and Measurement
• Ch. 7. Process of Measure Development
• Ch. 8. Research Design
• Ch. 9. Collecting Qualitative Data
• Ch. 10. Qualitative Data Analysis
• Ch. 11. Collecting Quantitative Data
• Ch. 12. How and Why Statistics Work
• Ch. 13. Quantitative Data Analysis I
• Ch. 14. Quantitative Data Analysis II
• Ch. 15. Mixing Methods and Paradigmatic Incommensurability
• Ch. 16. Writing and Talking About Your Work.
For anyone involved in developing a research project, 'Doing Business Research' provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.
HDR903 HDR997
ISIT940 MGNT925