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Doing business research : a guide to theory and practice

By: Lee, Nick, 1975-
Title By: Lings, Ian
Material type: BookPublisher: Los Angeles ; SAGE, c2008.Description: xxiii, 423 p. : ill ; 24 cm.ISBN: 9781412928793; 9781412928786Program: HDR903 HDR997 ; ISIT940 MGNT925Subject(s): Business -- Research | BUSINESS &​ ECONOMICS /​ Management | BUSINESS &​ ECONOMICS /​ Reference | BUSINESS &​ ECONOMICS /​ SkillsDDC classification: 650.072 LE DO Online resources: Ebook
Summary:
For anyone involved in developing a research project, 'Doing Business Research' provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.
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Item type Home library Call number Status Date due Barcode Item holds Course reserves
REGULAR University of Wollongong in Dubai
PHD Shelf
650.072 LE DO (Browse shelf) Available T0065134
REGULAR University of Wollongong in Dubai
PHD Shelf
650.072 LE DO (Browse shelf) Available T0033288

MBA908 Autumn2021

REGULAR University of Wollongong in Dubai
PHD Shelf
650.072 LE DO (Browse shelf) Available T0044252
Total holds: 0

Includes bibliographical references (p. [405]-410) and index.

• Ch. 1. What Is Research, and Why Would Anyone Want to Do It?
• Ch. 2. Scientific Approach to Research
• Ch. 3. Interpretive Approach to Research
• Ch. 4. Reviewing Existing Literature
• Ch. 5. Theory, Conceptualisation and Hypotheses
• Ch. 6. Concepts, Constructs and Measurement
• Ch. 7. Process of Measure Development
• Ch. 8. Research Design
• Ch. 9. Collecting Qualitative Data
• Ch. 10. Qualitative Data Analysis
• Ch. 11. Collecting Quantitative Data
• Ch. 12. How and Why Statistics Work
• Ch. 13. Quantitative Data Analysis I
• Ch. 14. Quantitative Data Analysis II
• Ch. 15. Mixing Methods and Paradigmatic Incommensurability
• Ch. 16. Writing and Talking About Your Work.

For anyone involved in developing a research project, 'Doing Business Research' provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.

HDR903 HDR997

ISIT940 MGNT925

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