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The economics of motorsports : the case of formula one

By: Mourão, Paulo
Material type: BookPublisher: New York, NY : Springer Berlin Heidelberg, 2017.Description: xxii, 303 p. ; ill. ; 22 cm.ISBN: 9781137602480Subject(s): Sports | Economics | Management science | Culture | Sports -- economic aspectsDDC classification: 338.4779 MO EC Online resources: Location Map
Summary:
This book, the first study of its kind, examines the economics behind motorsports, in particular Formula One. Chapters discuss the costs involved in Formula racing and how they are borne by teams, promoters and racers. The book also looks at how society, the public and the private sectors stand to benefit economically from the motorsport industry. Other issues like the economics of TV rights, sponsorship and sustainability are also addressed, again for the first time in an economics book. Moving beyond the economics of what happens off the track, the book also undertakes a serious examination of what goes in to making a winning team and what having a winning racer can do for a team's fortunes. Mourão's highly relevant and contemporary book also looks at how motorsport teams confront the challenges of the modern sporting world, including the changing dynamics of sports media and considers the future of Formula 1 as motorsports evolve.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		338.4779 MO EC (Browse shelf) Available T0056733
Total holds: 0

Chapter 1. Introduction. Chapter 2.- The Costs and the Benefits of Formula One.- Chapter 3.- The Oil in the Engines - The Revenues of Formula One.- Chapter 4.- Determinants of a Victory in Formula One.- Chapter 5.- How to be a winning team in Formula One.- Chapter 6.- Surviving the Formula One circus.- Chapter 7.- The Political Economy of Forumla One.- Chapter 8.- Descriptive Statistics and Formula One Records.- Conclusions

This book, the first study of its kind, examines the economics behind motorsports, in particular Formula One. Chapters discuss the costs involved in Formula racing and how they are borne by teams, promoters and racers. The book also looks at how society, the public and the private sectors stand to benefit economically from the motorsport industry. Other issues like the economics of TV rights, sponsorship and sustainability are also addressed, again for the first time in an economics book. Moving beyond the economics of what happens off the track, the book also undertakes a serious examination of what goes in to making a winning team and what having a winning racer can do for a team's fortunes. Mourão's highly relevant and contemporary book also looks at how motorsport teams confront the challenges of the modern sporting world, including the changing dynamics of sports media and considers the future of Formula 1 as motorsports evolve.

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