Includes bibliographical references and index.

Machine generated contents note: 1.An Introduction to Tourism /​ Stephen Wanhill
Learning outcomes
Introduction
Defining tourism
Tourism as a concept
A conceptual framework for tourism
An operational framework for tourism
the tourism satellite account (TSA)
Conclusion
Self-check questions
References and further reading
pt. 1 TOURISM DEMAND
2.The Nature of Tourism Demand /​ Stephen Wanhill
Individual tourism demand
Market tourism demand
3.Tourism Consumer Behaviour /​ David Gilbert
The individual decision-making process
The fundamentals of consumer behaviour and tourism
Energisers and effectors of demand
Roles and the decision-making process in tourism
Models of consumer behaviour in tourism
The buying decision process in tourism
The way forward
Contents note continued: Self-check questions
4.Measuring and Modelling Tourism Demand /​ Stephen Wanhill
Tourism satellite account requirements
Measurement methods
Sampling by place
Administering the sample
Measuring own price elasticity
Modelling tourism demand
Sell-check questions
5.Forecasting Tourism Demand /​ Stephen Wanhill
An overview of tourism forecasting
Forecasting methods
The forecasting problem
Market planning
pt. 2 THE TOURISM DESTINATION
6.Destinations /​ Alan Fyall
The nature and role of destinations
Destination trends
Destination management and marketing
Contents note continued: 7.The Economic Impact of Tourism /​ John Fletcher
Overview
The generation of economic impacts by tourist spending
Leakages of expenditure out of the local economy
The measurement of economic impact
The multiplier concept
Types of multiplier
Methodological approaches
Weaknesses and limitations of multiplier models
The policy implications of multiplier analysis
8.The Environmental Impact of Tourism /​ John Fletcher
Environmental impact
Environmental impact assessment
The EIA process
Environmental auditing
Environmental action programmes
9.The Socio-cultural Impact of Tourism /​ John Fletcher
The nature of socio-cultural impacts of tourism
Contents note continued: Approaches to the study of socio-cultural impacts of tourism
The tourism development process
The psychological basis of tourism development
The sociological basis of tourism development
Some general negative socio-cultural impacts of tourism
Some specific negative socio-cultural impacts of tourism
Some general positive socio-cultural impacts associated with tourism
Methods of measuring the socio-cultural impact of tourism
10.Sustainable Tourism /​ Bas Amelung
Historical background
Definitions of sustainability in general
Definitions of sustainable tourism
Sustainability of tourism
Sustainability as a strategy
Climate change and tourism
11.Tourism and Development Planning /​ John Fletcher
Contents note continued: Tourism and economic development theories
Integrated planning and development
Development planning layers
The tourism development planning process
Tourism development planning: when it goes wrong
12.Tourism, Crises and Disaster Management /​ Yeganeh Morakabati
Natural and man-made disasters and the tourism industry
Destination risk
Tourism and terrorism
Risk perception
pt. 3 THE TOURISM SECTOR
13.Attractions /​ Alan Fyall
The nature and purpose of attractions
Managing attractions
14.Accommodation
Accommodation and the tourism product
Defining the accommodation sector
Contents note continued: The distinctive nature of accommodation
The management of commercial accommodation
Sectoral overlap
Sector origins and the influence of the USA
Quality issues and grading in the accommodation sector
The accommodation sector and environmental issues
Information technology and the accommodation sector
Human resources and the accommodation sector
15.Events Management /​ Mary Beth Gouthro
The historical development of events
16.Intermediaries /​ Alan Fyall
The nature of intermediation
The role of the retail agent
The role of the tour operator/​wholesaler
17.Transportation /​ Derek Robbins
Contents note continued: Transport as a component of the tourist product
Components of the transportation system
Competitor analysis
Political influences on transport for tourism
Regulation of competition
Future trends
18.Public Sector and Policy /​ Alan Fyall
Public policy framework
Administrative framework
Impact of the public sector
Intervention policy
pt. 4 MARKETING FOR TOURISM
19.Managing Marketing for Tourism /​ David Gilbert
What is marketing?
The evolution of marketing
Definitions and concepts of marketing
The differences between marketing and selling
Different business philosophies
Marketing orientation
Tourism as a service product
Tourism products and risk
Planning the service encounter
Contents note continued: Quality management
Management tasks
The adoption of a marketing orientation
Criticisms of the marketing concept
A societal marketing approach
20.Marketing Planning /​ David Gilbert
What is marketing planning?
The marketing environment of the organisation
The purpose of the marketing plan
Successful planning
Structure of the marketing plan
21.Marketing Mix Applications /​ David Gilbert
What is the marketing mix?
Product
Price
Promotion
Place (distribution)
The marketing mix revisited: are the four Ps sufficient?
Destination marketing
22.Information Technology in Tourism /​ Dimitrios Buhalis
Contents note continued: Introduction
Information communication technologies as a business tool
eTourism: tourism and information communication technologies
eTourism and the tourism industry sectors
Conclusion - eTourism and the structure of the tourism industry
References and further reading.

This text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice. A global and diverse spread of examples shows the impacts and influences of this fast-changing industry on its environment and vice versa.