Consumer behaviour
By: Sethna, Zubin
Title By: Blythe, Jim
Material type:
BookPublisher: London : SAGE, c2016.Edition: 3rd ed.Description: xxi, 499 p. : col. ill. ; 25 cm.ISBN: 9781473919136; 9781473919129Subject(s): Consumer behaviorDDC classification: 658.8342 SE CO | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 SE CO (Browse shelf) | Available | T0056808 |
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| 658.8342 SC CO Consumer behaviour / | 658.8342 SC CO Consumer behaviour / | 658.8342 SC IM The impulse economy : understanding mobile shoppers and what makes them buy / | 658.8342 SE CO Consumer behaviour | 658.8342 SE CO Consumer behaviour | 658.8342 SH CU Customer behavior : a managerial perspective / | 658.8342 SH CU Customer behavior : Consumer behavior and beyond / |
Previous editions written solely by Blythe.
Includes bibliographical references and index.
Part 1: Consumer Behaviour in Context. Understanding Consumer Behaviour -- Consumer Behaviour and the Marketing Mix -- The Decision Making Process and Brand Interaction -- Innovation and Digital Technologies -- Consumption in B2C VS. B2B -- Part 2: Psychological Issues in Consumer Behaviour. Drive, Motivation and Hedonism -- The Self and Personality -- Perception -- Learning and Knowledge -- Attitude Formation and Change -- Part 3: Sociological Issues in Consumer Behaviour. Reference Groups -- Age, Gender and Familial Roles -- Culture and Class -- Ethical Consumption -- Part 4: Consumer Behaviour in Conclusion. Post-Purchase Behaviour.
Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice.