The vulnerability of corporate reputation : leadership for sustainable long-term value
By: Verhezen, Peter
Material type:
BookSeries: Palgrave pivot.Publisher: London : Palgrave Macmillan, c2015.Description: vii, 147 p. ; 23 cm.ISBN: 9781137547354; 1137547359Subject(s): Corporate imageDDC classification: 658.4092 VE VU | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4092 VE VU (Browse shelf) | Available | T0056833 |
, Shelving location: Main Collection Close shelf browser
Introductory Comments: The Traps of Maximizing Shareholder Value --
PART I: THE COMPLEXITY OF GOVERNING REPUTATION RISK --
1. Winning the 'Hearts and Minds' of Stakeholders --
1.1. Potential Causes of Reputation Risks --
1.2. Reducing Reputation Risks --
2. Reputation under Direct, Indirect and Network Reciprocity --
2.1. Champions of Good Reputation --
2.2. Parable of Organizational Evolution and the Function of Reputation --
PART II: THE QUEST FOR REPUTATIONAL EXCELLENCE --
3. Reputation in a Digitized World: Act Responsibly, Always --
3.1. Reputation Excellence in a digitized world --
3.2. Corporate Responsibility and its 'glowing effect' on Reputation --
4. Boards Acting Wisely: Be Different Beyond Compliance --
4.1. A Board's Responsibility for creating a Meaningful Purpose in business --
4.2. Transparency beyond Compliance, Motivation beyond Pecuniary Rewards --
Concluding Remarks: the Vulnerability of Corporate Reputation.
The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies and their board members. It asserts that reputation should be acknowledged by boards to promote and establish good governance within existing legal and regulatory contexts, allowing organizations to create more 'sustainable' and meaningful results. This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer, and whose managerial wisdom makes organizations excel. It concludes that reputation is both vulnerable and intangible, but remains a valuable way to create good relationships with critical stakeholders, and a useful tool for boards and top executives to set strategies and policies.