The data-driven marketing agency : leverage data to maximize marketing campaign success
By: Bryan, Roger
Material type:
BookPublisher: Warsaw : Ainsley & Allen, c2017.Description: 163 p. : ill. : 22cm.ISBN: 9781946694027Other title: data driven marketing agency.DDC classification: 658.83 BR DA
Summary:
Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.
You’ll learn how to implement a successful strategy the very first time based on CMO.com’s Five Phases of Data Driven Marketing.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 BR DA (Browse shelf) | Available | T0056867 |
Total holds: 0
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| 658.83 BA CA Cambridge Marketing Handbook: Research / | 658.83 BE MA Marketing metrics : | 658.83 BI EF The effective use of market research : how to drive and focus better business decisions / | 658.83 BR DA The data-driven marketing agency : | 658.83 BR MA Marketing research : tools & techniques / | 658.83 BR QU Questionnaire design : | 658.83 BU MA Marketing research / |
Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.
You’ll learn how to implement a successful strategy the very first time based on CMO.com’s Five Phases of Data Driven Marketing.