Event sponsorship
By: Skinner, Bruce E
Title By: Rukavina, Vladimir
Material type:
BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2003.Description: xxii, 298 p. : ill. ; 25 cm.ISBN: 9780471126010Subject(s): Corporate sponsorship | Special eventsDDC classification: 659.285 SK EV
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.285 SK EV (Browse shelf) | Available | T0057051 |
Total holds: 0
Published simultaneously in Canada.
Includes bibliographical references (p. 249-254) and index.
Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship.