The online advertising playbook : proven strategies and tested tactics from the advertising research foundation
By: Plummer, Joseph
Title By: Rappaport, Steve | Hall, Taddy | Barocci, Robert
Material type:
BookPublisher: Hoboken, N.J. : John Wiley, c2007.Description: xvi, 302 p. : ill. ; 24 cm.ISBN: 9780470051054Subject(s): Internet advertisingDDC classification: 659.144 PL ON
Summary:
Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.144 PL ON (Browse shelf) | Available | T0057107 |
Total holds: 0
Includes bibliographical references (p. 265-289) and index.
Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures.
Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.