Entrepreneurship in the Arab World : ten case studies
Title By: El-Khazindar business research and case center
Material type: BookPublisher: Cairo : The American University in Cairo Press, c2016.Description: xii, 160 p. : ill. ; 24 cm.ISBN: 9789774167003Subject(s): Entrepreneurship -- Middle East -- Case studies | Entrepreneurship -- Africa, North -- Case studiesDDC classification: 338.040956 EN TR Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 338.040956 EN TR (Browse shelf) | Available | T0057169 |
"This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia). Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case-studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion. This casebook is a valuable resource for anyone wanting to know more about launching and sustaining a business within developing Arab economies, as well as being an effective teaching tool for disciplines related to new venture management and entrepreneurship"--Front jacket flap.