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Small business management and entrepreneurship

By: Stokes, David
Title By: Wilson, Nick
Publisher: Hampshire : Cengage Learning, c2017.Edition: 7th ed.Description: xvii, 493 p. : ill. ; 25 cm.ISBN: 9781473729735Subject(s): Entrepreneurship | Business managementDDC classification: 658.022 ST SM Online resources: Location Map
Summary:
This new edition of the text continues to extend its coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. Whilst the structure and format of the chapters remains broadly the same as the previous edition, the book includes many new examples and current references drawn from a wide variety of industrial, social and cultural contexts, bringing our knowledge of small business management and entrepreneurship up to date.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.022 ST SM (Browse shelf) Available T0057321
Total holds: 0

Chapter 1 Small Business in the EconomyChapter 2 Entrepreneurship, the Entrepreneur and the Owner-managerChapter 3 The Small Business and Entrepreneurial EnvironmentChapter 4 Innovation and the MarketplaceChapter 5 Information and helpChapter 6 Business PlanningChapter 7 Successful Small Business StrategiesChapter 8 Start-ups and FranchisesChapter 9 Buying an Existing BusinessChapter 10 Forming and Protecting a BusinessChapter 11 Management of People and ResourcesChapter 12 MarketingChapter 13 Money matters for small businessChapter 14 Business Exits and Realizing Value.

This new edition of the text continues to extend its coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. Whilst the structure and format of the chapters remains broadly the same as the previous edition, the book includes many new examples and current references drawn from a wide variety of industrial, social and cultural contexts, bringing our knowledge of small business management and entrepreneurship up to date.

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