"First published in the United States in 2017 by Crown Business"--Title page verso.

The ingenious and counterintuitive practice of red teaming has its origins in the military, and involves creating a group of devil's advocates to think like the enemy, challenge existing assumptions within an organisation and find holes in its strategy. It's a powerful cure for groupthink, tunnel vision and failures of imagination, aliments that have transformed many once-great corporations into the walking dead of the business world. Red teaming will provide readers with a guide to the core techniques of red teaming as well as its history and fascinating real-world examples. It will teach businesses how to challenge the conventions of their industry like an innovative disruptor would, and spot threats while there is still time to respond to them, creating a culture in which challenges are not only tolerated, but valued.