Marketing cultural & heritage tourism : a world of opportunity /
By: McCormick, Rosemary Rice
Publisher: London ; New York : Routledge, 2016.Description: viii, 178 p. : ill. ; 22 cm.ISBN: 9781138405028; 9781315424859Subject(s): Heritage tourism | Tourism -- Marketing | Culture and tourismDDC classification: 363.69 MC MA Online resources: Location Map| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 363.69 MC MA (Browse shelf) | Available | Mar2018 | T0057745 |
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| 363.6098 UT IL Utility privatization and regulation : | 363.61 BL NO The no-nonsense guide to Water / | 363.610956 AL MI The Middle East water question : | 363.69 MC MA Marketing cultural & heritage tourism : | 363.7 AD VA Advances and new trends in environmental informatics : | 363.7 BE GL Global spin : | 363.7 CH GL Globalization and the environment / |
Other Titles: Marketing cultural and heritage tourism
h. 1. Tourism 101 : the cultural & heritage business opportunity --
ch. 2. The cultural & heritage traveler study --
ch. 3. Marketing and monetizing cultural & heritage tourism --
ch. 4. Partnership strategies to build tourism business --
ch. 5. Targeting your most productive visitor prospects --
ch. 6. Merchandising, special events and public relations --
ch. 7. Guest services : training your team to be tourism ambassadors --
ch. 8. Driving cultural tourism : drive-market and group tours --
ch. 9. Riches from niches : shopping and dining/culinary marketing --
ch. 10. Online, social media and mobile marketing to tourists --
ch. 11. Perspectives from industry leaders : innovative ways to market cultural & heritage tourism --
ch. 12. Developing your cultural & heritage tourism marketing plan with a focus on innovation and cultural entrepreneurship.