Strategic marketing problems : cases and comments /
By: Kerin, Roger A
Title By: Peterson, Robert A., (Robert Allen)
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2001.Edition: 9th ed.Description: xiii, 729 p. : ill ; 29 cm.ISBN: 0130276618Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 KE ST (Browse shelf) | Available | T0018494 |
Total holds: 0
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| 658.802 JA MA Marketing planning and strategy / | 658.802 JA MA Marketing planning & strategy / | 658.802 JA MA Marketing planning & strategy / | 658.802 KE ST Strategic marketing problems : cases and comments / | 658.802 KE ST Strategic marketing problems : cases and comments / | 658.802 KE ST Strategic marketing problems : cases and comments / | 658.802 KE ST Strategic marketing problems : cases and comments / |
Includes bibliographical references and indexes.