Marketing in travel and tourism
By: Middleton, Victor T.C
Title By: Morgan, Michael | Ranchhod, Ashok [Contributed by ]
Publisher: [S.l.] : Routledge, 2017.Edition: 4th ed.Description: xxv, 502 p. : ill. ; 23 cm.ISBN: 9781138473560Subject(s): Tourism -- MarketingDDC classification: 910.688 MI MAItem type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 910.688 MI MA (Browse shelf) | Available | April2018 | T0057777 |
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910.684 LI NK Linking urban and rural tourism : | 910.688 AD VA Advances in tourism destination marketing : | 910.688 AD VA Advances in tourism destination marketing : | 910.688 MI MA Marketing in travel and tourism | 910.688 MO HO How to brand nations, cities and destinations : a planning book for place branding / | 910.688 MO MA Marketing and managing tourism destinations | 910.688 MO MA Marketing and managing tourism destinations |
"Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue"