Tourism marketing for cities and towns : using social media and branding to attract tourists /
By: Kolb, Bonita M
Material type: BookPublisher: New York : Routledge Taylor & Francis Group, c2017.Edition: 2nd ed.Description: xvi, 246 p. : ill. ; 24 cm.ISBN: 9781138685192Subject(s): City promotion | Tourism -- MarketingDDC classification: 659.2930776 KO TOItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 659.2930776 KO TO (Browse shelf) | Available | T0057778 |
, Shelving location: Main Collection Close shelf browser
659.285 WH TR The Trojan horse : the growth of commercial sponsorship | 659.28802854678 KA SO Social change anytime everywhere : how to implement online multichannel strategies to spark advocacy, raise money, and engage your community / | 659.290704 MA JO Journalism and PR : unpacking 'spin', stereotypes and media myths | 659.2930776 KO TO Tourism marketing for cities and towns : | 659.2930776 PA CI City branding and new media : linguistic perspectives, discursive strategies and multimodality | 659.2930776 RI SM Small cities with big dreams : | 659.293632 LE PO Policing and media : public relations, simulations and communications / |
Revised edition of the author's Tourism Marketing for cities and towns, c2006.
Includes bibliographical references and index.
Developing a marketing plan for tourism to cities and towns Building community support for tourism development Analyzing the city or town as a tourism product Analyzing the internal and external environment Determining marketing strategy using swot analysis Researching current and potential visitors Motivating, segmenting and targeting visitors Developing an authentic brand image Using social media for content marketing Creating paid, owned, and earned media Promoting to tour groups and meeting planners Implementing and assessing the tourism marketing plan
Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today's tech connected traveler. In a new updated volume,?Tourism Marketing for Cities and Towns?provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies."