Creativity in public relations /
By: Green, Andy
Material type:
BookSeries: PR in practice series.Publisher: Philadelphia : Kogan Page, 2007.Edition: 3rd ed.Description: xii, 244 p. : ill ; 24 cm.ISBN: 9780749448233; 0749448237Subject(s): Public relations | Creative thinking | Creative ability in businessDDC classification: 659.2
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 GR CR (Browse shelf) | Available | T0033575 |
Total holds: 0
Includes bibliographical references and index.
A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more?