Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding /
By: Hatch, Mary Jo
Title By: Schultz, Majken
Material type:
BookPublisher: San Francisco : Jossey-Bass, c2008.Edition: 1st ed.Description: xix, 266 p. : ill ; 24 cm.ISBN: 9780787998301 (cloth); 0787998303 (cloth)Subject(s): Corporate image | Corporate culture | Branding (Marketing)DDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 HA TA (Browse shelf) | Available | T0033579 |
Total holds: 0
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| 658.827 HA BR Brand failures : the truth about the 100 biggest branding mistakes of all time / | 658.827 HA BR Brand failures : the truth about the 100 biggest branding mistakes of all time / | 658.827 HA BR Branding your business / | 658.827 HA TA Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / | 658.827 HE BR Branding and product design : an integrated perspective / | 658.827 HE WH What is branding? / | 658.827 HI SU Successful brand management in a week / |
"Reputation Institute publications"--Jacket.
Includes bibliographical references (p. 247-249) and index.
What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.