Essentials of strategic management : the quest for competitive advantage /
By: Gamble, John E
Title By: Thompson, Arthur A | Peteraf, Margaret Ann
Series: McGraw-Hill international edition.Publisher: New York, NY : McGraw-Hill Education, c2017.Edition: 5th ed.Description: xxxi, 462 p. : color ill. ; 26 cm.ISBN: 9781259255915Subject(s): Strategic planning | Business planning | Competition | Strategic planning -- Case studiesDDC classification: 658.4012 GA ES| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 GA ES (Browse shelf) | Available | Mar2018 | T0058142 |
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| 658.4012 FR ST Strategic management of global manufacturing networks | 658.4012 FU CO Corporate level strategy : theory and applications | 658.4012 GA ES Essentials of strategic management : the quest for competitive advantage | 658.4012 GA ES Essentials of strategic management : | 658.4012 GA HO How to create a successful business plan : | 658.4012 GA IN Introduction to global business : understanding the international environment and global business functions / | 658.4012 GA ST Strategic analysis : |
Concepts and techniques for crafting and executing strategy --
Section a: introduction and overview --
Strategy, business models, and competitive advantage --
Charting a company's direction: vision and -mission, objectives, and strategy --
Section b: core concepts and analytical tools --
Evaluating a company's external environment --
Evaluating a company's resources, capabilities, and competitiveness --
Crafting a strategy --
The five generic competitive strategies --
Strengthening a company's competitive -position : strategic moves, timing, and scope of operations --
Strategies for competing in international markets --
Corporate strategy: diversification and the -multibusiness company --
Ethics, corporate social responsibility, -environmental sustainability, and strategy --
Executing the strategy --
Superior strategy execution-another path to competitive advantage --
Cases in crafting and executing strategy --
Case 1 mystic monk coffee --
Case 2 under armour's strategy in 2013-good enough to win market share from nike and adidas? --
Case 3 lululemon athletica, inc --
Case 4 coach inc. in 2012 : its strategy in the "accessible" luxury goods market --
Case 5 chipotle mexican grill in 2013: can it hit a second home run? --
Case 6 google's strategy in 2013 --
Case 7 nucor corporation in 2012 : using -economic downturns as an opportunity to grow stronger --
Case 8 tata motors: can it become a global --
Contender in the automobile industry? --
Case 9 the walt disney company : its -diversification strategy in 2012 --
Case 10 robin hood --
Case 11 herman miller inc. : -unrelenting pursuit of reinvention and renewal --
Case 12 frog's leap winery in 2011-the -sustainability agenda.
The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management con-cepts and its compelling collection of cases.