Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth
By: Kim, W. Chan
Title By: Mauborgne, Renee
Publisher: London : Macmillan, c2017.Description: xi, 322 p. : ill. ; 25 cm.ISBN: 9781509832163Subject(s): New products | Market segmentationDDC classification: 658 KI BL Online resources: Location Map| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658 KI BL (Browse shelf) | Available | T0058174 |
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| 658 JO WO Working with universities : | 658 KE FR Frustrations of management : | 658 KH SE Service oriented enterprises / | 658 KI BL Blue ocean shift : | 658 KI MA Management : | 658 KI NE New to big : | 658 KI OR Organizational behavior : |
Notes : Originally published: New York : Hachette Books, 2017.
Includes bibliographical references (pages 305-307) and index.
Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth.