Buyology : how everything we believe about why we buy is wrong /
By: Lindström, Martin
Material type:
BookPublisher: London : Random House Business, 2008.Description: xi, 256 p. ; 18 cm.ISBN: 9781847940131Subject(s): Consumer behaviour | Shopping -- Psychological aspects | Marketing -- Psychological aspects | Marketing research | Consumer behaviorDDC classification: 658.834 LI BU
Summary:
Anti-smoking campaigns unwittingly encourage smoking. Negative messages from politicians win votes. Product placement in films rarely work. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what makes consumers tick.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.834 LI BU (Browse shelf) | Available | April 2018 | T0058249 |
Total holds: 0
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| 658.834 JO DO Don't think pink : what really makes women buy--and how to increase your share of this crucial market / | 658.834 LI BU Buyology : truth and lies about why we buy / | 658.834 LI BU Buyology : truth and lies about why we buy / | 658.834 LI BU Buyology : | 658.834 SZ UN Understanding the consumer / | 658.8340285 ST HU Humanizing big data : marketing at the meeting of data, social science and consumer insight / | 658.83402856312 SZ SO Social media data mining and analytics |
Anti-smoking campaigns unwittingly encourage smoking. Negative messages from politicians win votes. Product placement in films rarely work. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what makes consumers tick.