UOWD Library

Normal view MARC view ISBD view

Disciplined entrepreneurship : 24 steps to a successful startup

By: Aulet, Bill, 1958-
Title By: Ursache, Marius [illustrated by ]
Material type: BookPublisher: New Jersey : John Wiley, c2013.Description: xvi, 272 p. : ill. ; 22 cm.ISBN: 9781118692288; 9781118720813 (epub); 9781118720882 (pdf); 9781118720875 ( mobipocket)Subject(s): New business enterprises -- Management | EntrepreneurshipDDC classification: 658.11 AU DI Online resources: Access electronically via Ebrary - ebooks collection | Location Map
Summary:
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special ' they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: -Why the "F" word ' focus ' is crucial to a startup's success -Common obstacles that entrepreneurs face ' and how to overcome them -How to use innovation to stand out in the crowd ' it's not just about technology Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Home library Call number Status Notes Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		658.11 AU DI (Browse shelf) Available April 2018 T0058258
Total holds: 0

Includes index.

Introduction: Six themes of the 24 steps --
Getting started --
Market segmentation --
Select a beachhead market --
Build an end user profile --
Calculate the total addressable market (TAM) size for the beachhead market --
Profile the persona for the beachhead market --
Full life cycle use case --
High-level product specification --
Quantify the value proposition --
Identify your next 10 customers --
Define your core --
Chart your competitive position --
Determine the customer's decision-making unit (DMU) --
Map the process to acquire a paying customer --
Calculate the total addressable market size for follow-on markets --
Design a business model --
Set your pricing framework --
Calculate the lifetime value (LTV) of an acquired customer --
Map the sales process to acquire a customer --
Calculate the cost of customer acquisition (COCA) --
Identify key assumptions --
Test key assumptions --
Define the minimum viable business product (MVBP) --
That "The Dogs Will Eat the Dog Food" --
Develop a product plan.

24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special ' they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: -Why the "F" word ' focus ' is crucial to a startup's success -Common obstacles that entrepreneurs face ' and how to overcome them -How to use innovation to stand out in the crowd ' it's not just about technology Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

Powered by Koha