UNIT 1 Entrepreneurial Pathways Chapter 1 Entrepreneurs Recognize Opportunities Chapter 2 Franchising Chapter 3 Finding Opportunity in an Existing Business Chapter 4 The Business Plan: Road Map to Success Honest Tea Business Plan Unit 1 Case Study: Spanx UNIT 2 Who Are Your Customers? Chapter 5 Creating Business from Opportunity Chapter 6 Exploring Your Market Unit 2 Case Study: Kitchen Arts & Letters, Inc. UNIT 3 Integrated Marketing Chapter 7 Developing the Right Marketing Mix and Plan Chapter 8 Pricing and Credit Strategies Chapter 9 Integrated Marketing Communications Chapter 10 Marketing Globally Chapter 11 Smart Selling and Effective Customer Service Unit 3 Case Study: Empact UNIT 4 Show Me the Money: Finding, Securing, and Managing It Chapter 12 Understanding and Managing Start-Up, Fixed, and Variable Costs Chapter 13 Using Financial Statements to Guide a Business Chapter 14 Cash Flow and Taxes Chapter 15 Financing Strategy: Debt, Equity, or Both? Unit 4 Case Study: Lee's Ice Cream UNIT 5 Operating a Small Business Effectively Chapter 16 Addressing Legal Issues and Managing Risk Chapter 17 Operating for Success Chapter 18 Location, Facilities, and Layout Chapter 19 Human Resources and Management Unit 5 Case Study: ONLC UNIT 6 Leadership, Ethics, and Exits Chapter 20 Leadership and Ethical Practices Chapter 21 Franchising, Licensing, and Harvesting: Cashing in Your Brand Unit 6 Case Study: Honest Tea Appendix 1 Sample Student Business Plan: University Parent, Inc. Appendix 2 BizBuilder Business Plan Appendix 3 Resources for Entrepreneurs Appendix 4 Useful Formulas and Equations Glossary Index

For courses in Entrepreneurship and Small Business Management. Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture-from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process-discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses. This program will provide a better teaching and learning experience-for you and your students. Here's how: * Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world challenges. *Present Special Insights on Presenting and Writing a Business Plan: Go beyond formulating a business plan to include critical topics of management, marketing and operations. *Guide Student's Learning: A proven curriculum builds on the expertise of the authors and the Network for Teaching Entrepreneurship (NFTE) to teach the nuts and bolts of how to start and operate an entrepreneurial small business