Includes bibliographical references and index.

Cover; CONTENTS; FOREWORD; PROLOGUE: The Surfer's Rules; CHAPTER 1: Learn to Swim; CHAPTER 2: Get Wet; CHAPTER 3: Decide to Ride; CHAPTER 4: Always Look "Outside"; CHAPTER 5: Commit, Charge, Shred!; CHAPTER 6: Paddle Back Out; CHAPTER 7: Never Turn Your Back on the Ocean; CHAPTER 8: Dare Big; CHAPTER 9: Never Surf Alone; CHAPTER 10: Stay Stoked!; EPILOGUE: Make Your Own Waves; AFTERWORD: Cathy Rodgers; Acknowledgments; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Free Sample Chapter from Title by Author; About Amacom.

Like the ocean, the marketplace constantly changes and today's cresting reward becomes tomorrow's crashing risk. Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistence-and they relish a challenge. So it's no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro Cameras, O'Neil, Reef, Quicksilver). Packed with stories of surf innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 rules of the water that will help you be a successful entre.