The mindful marketer : how to stay present and profitable in a data-driven world /
By: Nirell, Lisa
Material type:
BookPublisher: New York : Palgrave Macmillan, c2014.Description: xv, 224 p. : ill.; 24 cm.ISBN: 9781137386298 (alk. paper); 1137386290Subject(s): Branding (Marketing) | Strategic planning | Decision makingDDC classification: 658.8 NI MI
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 NI MI (Browse shelf) | Available | Mar2018 | T0058323 |
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| 658.8 MU MA Management and Marketing of Services | 658.8 NE MA Managing negative word-of-mouth on social media platforms : | 658.8 NI EN Entrepreneurial marketing : | 658.8 NI MI The mindful marketer : | 658.8 OC EL Electronic marketing : theory and practice for the 21st century / | 658.8 OC EL Electronic marketing : theory and practice for the 21st century / | 658.8 OR GA Organizing marketing and sales : |
Includes bibliographical references (pages 205-217) and index.
Foreword -- Why cmos are facing extinction -- The dark side of data democracy -- Going dim: can you see (or hear) me now? -- Return on marketing investments : a flight risk? -- Big data, or big disappointments? -- Marketing and sales : a hard landing -- Multitasking mashups and mishaps -- Find your inner marketing guru to make better decisions -- Western mindfulness : a brief journey -- Five timeless qualities of mindful marketers -- Personal energy management -- The power of present moment language -- Mindful planning and decision making -- Designing with intention -- Peer groups : how shifts really happen -- What the CEO wants the CMO to know -- CFO-speak : mindful marketing by the numbers -- The CMO and CIO : crossing the raging river -- Looking inside to work outside -- Starting the revolution -- Minding the future -- About the author -- Notes.