The new rules of retail : competing in the world's toughest marketplace /
By: Lewis, Robin
Title By: Dart, Michael
Material type: BookPublisher: New York : St. Martin's Press, c2014.Edition: 2nd ed.Description: xvii, 250 p. ; 24 cm.ISBN: 9781137279261; 9781137279262Subject(s): Retail trade | Retail trade -- Management | Retail trade -- Technological innovations | Wholesale trade | Consumer satisfaction | BUSINESS & ECONOMICS / CommerceDDC classification: 658.872 LE NEItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.872 LE NE (Browse shelf) | Available | T0058324 |
, Shelving location: Main Collection Close shelf browser
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658.872 LA EC E-commerce / | 658.872 LA EC E-Commerce 2015 : business, technology, society | 658.872 LA EC E-commerce 2016 : business, technology, society | 658.872 LE NE The new rules of retail : | 658.872 LE ST Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence / | 658.872 LI CR Creating winning social media strategies | 658.872 LI MA Marketing in the groundswell / |
Includes bibliographical references (pages 239-243) and index.
"In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators"--