The Power of Positive Destruction; Contents; Acknowledgments; About the Authors; Introduction: Problems and Opportunities are Two Sides of a Coin; Part 1 The Idea; Chapter 1 Any Industry Can Be Disrupted-Positively; The Next Great Idea Comes from Anywhere; Where Can You Find the edge?; What's Israel and Irrigation Got to Do with It?; Notes; Chapter 2 Ask WTF; When opportunity knocks, take It; If You Find the problem, Find the Solution; Business Is Just a Set of Problems to Solve; Notes; Part 2 Leading the Innovation; Chapter 3 Create an Unfair Competitive Advantage; Stacking the Deck.

It's no longer good enough to build a company to last; today it's about building a company to ignite change. The Power of Positive Destruction reveals how to start a new business, disrupt an industry, and adapt to changing environments by leveraging technology and a new mindset.

Serial entrepreneur Seth Merrin has built businesses by seeing issues with the status quo and introducing positive changes that have disrupted—and revolutionized—industries. In this book, he breaks down his process step-by-step to show you what you need to know to successfully start a company and transform an industry. Merrin's incredible story, coupled with real, actionable advice, will resonate with anyone who wants to be a catalyst of change. With this book, readers will learn to see the inefficiencies, ineptitudes, and everyday problems that others dismiss as the cost of doing business and create "unfair competitive advantages" to stack the deck—and win. You'll see how problems in current business models are really opportunities of which to take advantage and learn what you need to know and do to seize those opportunities —no matter where you work.