Guerrilla P.R. 2.0 : wage an effective publicity campaign without going broke /
By: Levine, Michael
Title By: Levine, Michael
Material type:
BookPublisher: New York : Collins, c2008.Edition: [Rev. and updated ed.].Description: xiii, 354 p. ; 21 cm.ISBN: 9780061438523; 0061438529Other title: Guerrilla PR 2.0 | Guerrilla public relations 2.0.Subject(s): Small business -- Public relations | Industrial publicityDDC classification: 659.2 LE GU
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 LE GU (Browse shelf) | Available | T0058328 |
Total holds: 0
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| 659.2 KO TO Tourism Marketing for cities and towns : using branding and events to attract tourism | 659.2 LA PU Public relations : the profession and the practice / | 659.2 LA PU Public relations : the profession and the practice / | 659.2 LE GU Guerrilla P.R. 2.0 : | 659.2 LE SP Sports public relations | 659.2 LO ES Essentials of public relations management / | 659.2 LU PU Public relations campaigns : |
Rev. and updated ed. of: Guerrilla P.R. / Michael Levine.
Includes index.
A brief history of Time- and Newsweek, and USA today -- Basic training -- First maneuvers -- Plugging in : guerrilla P.R. in a wired world -- Fanning out : expanding your guerrilla P.R. tools -- Data smog -- First attack : the print media -- Second salvo : electronic media -- Reserve ammo : press conferences, parties, and more -- May day, may day -- Intelligence gathering : planning your next step -- Theme and variations -- Concluding thoughts : a call to battle.