Hacking marketing : agile practices to make marketing smarter, faster, and more innovative /
By: Brinker, Scott
Material type:
BookPublisher: New Jersey : Wiley, c2016.Description: xii, 276 p. : ill. ; 24 cm.ISBN: 9781119183174; 1119183170Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 BR HA
Summary:
Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BR HA (Browse shelf) | Available | Mar2018 | T0058329 |
Total holds: 0
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| 658.8 BL PR Principles and practice of marketing / | 658.8 BO SA Sales as a strategic tool in your organization | 658.8 BR ES Essentials of marketing / | 658.8 BR HA Hacking marketing : | 658.8 BR MA Business marketing / | 658.8 BR MA Marketing and sales analytics : | 658.8 BR MI Mission-based marketing : positioning your not-for-profit in an increasingly competitive world / |
Includes bibliographical references and index.
Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age.