The social media handbook : policies and best practices to effectively manage your organization's social media presence, posts, and potential risks /
By: Flynn, Nancy
Material type:
BookPublisher: San Francisco : Pfeiffer, c2012.Description: xxviii, 356 p. ; 24 cm.ISBN: 9781118084625Subject(s): Social media -- Economic aspectsDDC classification: 302.231 FL SO Online resources: Location Map | Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 302.231 FL SO (Browse shelf) | Available | April 2018 | T0058344 |
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| 302.231 CU FI Finite media : | 302.231 DI GI Digital media and democracy : | 302.231 DI GI Digital business discourse / | 302.231 FL SO The social media handbook : | 302.231 FR DI Digital dilemmas : | 302.231 FR SO Social media for strategic communication : | 302.231 FU SO Social media : |
Includes bibliographical references (p. 337-346) and index.
The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters.
Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media.