Includes bibliographical references and index.

Machine generated contents note: Steve Jobs and Supply Chain
Need for Supply Chain Revolution
Zara's Supply Chain Advantage
TJX's Sourcing Advantage
About the Author's Work
The Book
Change Management
pt. 1 INCREASE REVENUE WITH HELP FROM SUPPLY CHAIN AND SOURCING
1.Drive Customer Satisfaction
-Through Excellent Service
Benefiting From Excellent Service
Amazon's Customer Service Advantage
Best Buy's Challenges with Customer Service
Increasing Service Levels
Tailoring Service Level by Customer Segment
Developing a Competitive Edge
Getting Customers to Pay for Increased Service
Improving Service with the Help of Supply Chain
2.Boost Revenue with Supply Chain
The Airbus Supply Chain Advantage
The Rise of Boeing
Innovation and Supply Chain
Airbus Enters the Market
Boeing Plays Catch-Up
Making Customization a Reality
Influence Upstream R&​D Process
Segment Supply Chain by Demand Pattern
Contents note continued: Enabling Global Sourcing
Moving to Demand-Driven Planning
Boosting Revenue with Supply Chain
3.Amplify Alliance Performance with Sourcing
Alliances Can Make or Break a Company
Art of Alliance
-Starbucks Style
Nokia's Failure to Embrace Alliances
Sourcing's Involvement in Alliances
Making Alliances Successful with Sourcing
pt. 2 REDUCE BUSINESS RISK THROUGH EFFICIENT OPERATIONS
4.Debottleneck the Supply Chain and Reduce Risk
Business Risks from Supply Chain
Benefits of Debottlenecking Supply Chain
Supply Chain Challenges at the Department of Defense (DoD)
Supply Chain Complexity
Reducing Nonmoving Inventory
Simplifying Ordering
Streamlining the Supply Chain
Simplifying Delivery
Simplifying Planning
Simplifying New Product Introduction
Simplifying Internal Organization Alignment
Simplifying Engagement with Suppliers
Fixing Supply Chain Bottlenecks
Contents note continued: 5.Increase Retail Success by Managing Store Investment
Store Investment and Retail Success
Retail Industry Evolution
Store Investment
Macy's Challenges with Store Investment
Costco's Approach
Evaluating Store Investment
Reducing Store Costs
Simplifying Store Development
Driving Retail Success with Sourcing
pt. 3 IMPROVE PROFITABILITY FROM AREAS THAT ARE CURRENTLY OUT OF SCOPE FOR SOURCING ORGANIZATIONS
6.Enhance Marketing Efficiency
Evolving Expectations from Marketing
Marketing by Coca-Cola
Sourcing Organizations' Challenges with Marketing
Lever Brothers' vs. Procter &​ Gamble's Approach to Marketing Efficiency
Measuring Marketing Performance
Marketing
-Complex Services
Creative Agencies
Media Buying
Direct Marketing
Market Research
Implementing Marketing Efficiency Program
7.Smart Real Estate Outsourcing
Need for Smart Outsourcing
Facilities Outsourcing at Procter &​ Gamble
Contents note continued: Cost Savings vs. Cost Reduction
Trends
Facilities Outsourcing: Transitioning Toward Full Service
Failing to Achieve Cost Reductions
Evolving Customer Expectations
Swinging of the Pendulum: Decline of IFM
Disrupting Industry
-Short- and Long-Term Trends
Enabling Cost Reduction with Technology
Making Smart Outsourcing a Reality
pt. 4 DRIVE BUSINESS EXCELLENCE WITH HELP FROM SOURCING
8.Source Excellence
Excellence
-Utopia or Reality?
Apple Helping AT&​T Wireless Achieve Excellence
Other Examples
Involving Sourcing in Excellence
Defining Excellence
360 Triangulation
Supplier Workshops
Sourcing Excellent Solutions
Making Excellence a Reality
Conclusion
HP's Struggle
Private Equity Industry Challenges
Sustainable Competitive Advantage for Diversified Companies
Improving Lives.
Part 1. Increase revenue with help from supply chain and sourcing
part 2. Reduce business risk through efficient operations
part 3. Improve profitability from areas that are currently out of scope for sourcing organizations
part 4. Drive business excellence with help from sourcing.

When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain.
This book flips conventional thinking and offers a powerful way for companies to compete in challenging times. It offers tips on how to improve customer satisfaction and increase revenue, and to make alliances more successful.