Management and Marketing of Services
By: Mudie, Peter
Title By: Cottam, Angela
Publisher: London : Routledge, 2017.Edition: 2nd ed.Description: .x, 306 p. : ill. ; 25 cm.ISBN: 9781138466814Subject(s): Management | MarketingDDC classification: 658.8 MU MA
Summary:
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MU MA (Browse shelf) | Available | T0058454 |
Total holds: 0
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| 658.8 MU MA The management and marketing of services. | 658.8 MU MA Marketing management : a strategic decision-making approach / | 658.8 MU MA Marketing management : a strategic decision-making approach / | 658.8 MU MA Management and Marketing of Services | 658.8 NE MA Managing negative word-of-mouth on social media platforms : | 658.8 NI EN Entrepreneurial marketing : | 658.8 NI MI The mindful marketer : |
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.