Services marketing : text and cases
By: Jauhari, Vinnie
Title By: Dutta, Kirti
Publisher: New Delhi : Oxford University Press, c2017.Edition: 2nd ed.Description: xx, 578 p. : ill. ; 25 cm.ISBN: 9780199456161Subject(s): Services Marketing | Marketing -- Case studiesDDC classification: 658.8 JA SE
Summary:
Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 JA SE (Browse shelf) | Available | T0058457 |
Total holds: 0
Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.