Travel marketing, tourism economics and the airline product : an introduction to theory and practice
By: Camilleri, Mark Anthony
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 338.4791 CA TR (Browse shelf) | Available | April 2018 | T0058467 |
"This book provides a comprehensive introduction to travel marketing, tourism economics, and the airline product. At the same time, it provides an overview of the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments."