Marketing management and communications in the public sector
By: Pasquier, Martial
Title By: Villeneuve, Jean-Patrick
Material type: BookSeries: Routledge masters in public management.Publisher: London : Routledge, c2018.Edition: 2nd ed.Description: x, 264 p. : ill. ; 24 cm.ISBN: 9781138655805Subject(s): Government publicity | Communication in public administrationDDC classification: 352.748 PA MA Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 352.748 PA MA (Browse shelf) | Available | T0058472 |
, Shelving location: Main Collection Close shelf browser
352.7 AR BR Branding the nation : the global business of national identity / | 352.7 AR BR Branding the nation : the global business of national identity / | 352.7 KO MA Marketing in the public sector : | 352.748 PA MA Marketing management and communications in the public sector | 353.46 DO IN Inside Wikileaks : | 353.463 EA NA Named and shamed / | 353.95095 HA ST Strategic disaster risk management in Asia |
Revised edition of the authors' Marketing management and communications in the public sector, 2012
Includes bibliographical references and index
Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications ? an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.
With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.
This refreshed text is essential reading for postgraduate students on public management degrees and aspiring or current public managers.