Digital marketing strategies for fashion and luxury brands
Title By: Ozuem, Wilson [Edited by] | Azemi, Yllka [Edited by]
Material type: BookPublisher: Hershey, PA : Business Science Reference, 2018.Description: xxiii, 460 p. : ill. ; 30 cm.ISBN: 9781522526971Subject(s): Fashion merchandising | Luxury goods -- Internet marketing | Internet marketingDDC classification: 746.920688 DI GI
Summary:
"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 746.920688 DI GI (Browse shelf) | Available | T0059031 |
Total holds: 0
"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--