Includes bibliographical references and index.

Table of ContentsPART 1: Nature of Research and ProcessIntroduction Ramesh Durbarry Philosophical Disputes in Research Prabha Ramseook-Munhurrun and Ramesh DurbarryThe Research Process Ramesh Durbarry Developing a Research Proposal Ramesh Durbarry and Anjusha Durbarry Reviewing the Literature Anjusha Durbarry and Ramesh DurbarryResearch Ethics Ramesh DurbarryPART 2: Conceptual Framework and Research MethodsDeveloping a Conceptual Framework Ramesh DurbarryQualitative Research Paul BeedieQuantitative Research Ramesh DurbarryMixed Method and Triangulation Prabha Ramseook-Munhurrun and Ramesh DurbarryUsing the Internet as a Research Tool and E-Method: Netnography Hania Janta Online Surveys Hania JantaSampling Ramesh Durbarry and Anjusha DurbarryPART 3: Analysing Data, Research Writing and PresentationAnalysing Qualitative Data Sally Everett and Areej Shabib Aloudat Grounded Theory and Data Analysis Sally Everett, Areej Shabib Aloudat and Ramesh DurbarryAnalysing Qualitative Data Using NVivo Sally Everett and Areej Shabib AloudatAnalysing Quantitative Data Ramesh DurbarryAnalysing Quantitative Data Using SPSS Ramesh DurbarryWriting the Research Report Richard SharpleyMaking presentations Ramesh Durbarry

This introductory guide offers innovative ideas and strategies to students undertaking their first social science research work. Academically rigorous yet accessible, it uses a systematic step-by-step approach to illustrate the research process and its applications to the tourism industry. Students are presented with numerous examples and case studies, linking theory with practice.