Includes index.

Business and IT executives are increasingly working side-by-side in an effort to strengthen their company’s strategic advantages, capture new markets that are often digital, and realize value from disruptive technologies. Many professionals responsible for defining and executing IT strategy are being continuously pressured to digitize their company’s business model and become more agile, innovative, and pro-active, yet they lack the knowledge and guidance to achieve results. This powerful guide from IT executive and digitalization consultant François Zielemans provides a set of principles and practices that will help executives connect business and IT teams by adopting a shared belief system and business model, converge or even fuse business and technology life cycles, and increase the agility and effectiveness of the entire digital value chain. The Digital Manifesto provides a road map for turning potential value into realized value.Key Features: -- Introduces the six core principles that will enable business and IT executives and practitioners to substantially improve the value realization of their company’s investments in information technology -- Devotes an entire chapter to each of the six core principles, explaining their relevance and providing tangible tools and practices to turn theory into practice -- Explains that the six core principles, and the frameworks, models, and best practices used to operationalize them, should be considered a source of guidance and structure to be tailored to the needs, objectives, and maturity of the organization -- Supplies brief case studies at the end of each chapter to give readers the opportunity to see how these principles have been applied in actual companies -- WAV includes downloadable IT business model canvases for foundation and entrepreneurial IT, and an Excel template to calculate net present value of an outsourcing deal, with and without real options—available from the Web Added ValueTM Download Resource Center at www.jrosspub.com.