Consumer neuroscience
Title By: Cerf, Moran [Edited by] | García García, Manuel [Edited by]
Material type:
BookPublisher: THE MIT PRESS, c2017. London.Description: xii, 348 p. ; ill. ; 24 cm.ISBN: 9780262036597Subject(s): Consumers -- Psychology | Consumer behavior | Brand choice -- Psychological aspects | Neurons -- Physiology | Neural transmissionDDC classification: 658.8342 CO NS
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 CO NS (Browse shelf) | Available | may2018 | T0059543 |
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| 658.8342 CH WH Why people (don't) buy : the go and stop signals | 658.8342 CH YO Youth and consumption / | 658.8342 CO NS The consumer in public services : choice, values and difference / | 658.8342 CO NS Consumer neuroscience | 658.8342 CU AL All customers are irrational : understanding what they think, what they feel, and what keeps them coming back / | 658.8342 DE CO Consumer behavior and culture : consequences for global marketing and advertising / | 658.8342 DE CO Consumer behavior and culture : |
Includes bibliographical references (pages 339-341) and index.
Foreword / Philip Kotler
Introduction to consumer neuroscience / Manuel Garcia-Garcia, Moran Cerf, and Ana Iorga
Brain physiology and anatomy / Yuping Chen, Ming Hsu, and Moran Cerf
Sensation and perception / Irit Shapira-Lichter and Moran Cerf
Methods / Moran Cerf
Attention / Manuel Garcia-Garcia
Memory / Ingrid LC Nieuwenhuis
Emotions / Carl Marci and Brendan Murray
Appendix to chapter 7
Attention and emotion / Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, and Fabio Babiloni
Decision making / Moran Cerf
The brain's reward system : a marketer's guide to the biological basis of pleasure / Neal J. Roese, Hans Melo, Thalia Vrantsidis, and William A. Cunningham
Customer-based brand equity : insights from consumer neuroscience / Ming Hsu
Pricing / Hirak Parikh, Davide Baldo, and Kai-Markus Muller
Social marketing applications for consumer neuroscience / Dante M. Pirouz
Using the knowledge from neuroscience to make business predictions / Moran Cerf
Implications of consumer neuroscience in market research / David Brandt
Ethics in consumer neuroscience / Julia Trabulsi, Maria Cordero, Daniela Somarriba, and Manuel Garcia-Garcia
Future of consumer neuroscience / Kimberly Rose Clark
Index
Contributors.