UOWD Library

Normal view MARC view ISBD view

The four : the hidden DNA of Amazon, Apple, Facebook and Google

By: Galloway, Scott
Publisher: London : Bantam Press, c2017.Description: viii, 310 p. : ill. ; 24 cm.ISBN: 9780593077900 Subject(s): Google (Firm) | Apple Computer, Inc | Facebook (Firm) | Amazon.com (Firm) | -- Social AspectsDDC classification: 025.52068 GA FO Online resources: Location Map
Summary:
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Home library Call number Status Notes Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		025.52068 GA FO (Browse shelf) Checked out April 2018 02/10/2021 T0059671
Total holds: 0

Includes bibliographical references and index

The four: who are these companies and why write about them?
Amazon: how Amazon became the most disruptive firm in the largest economy Apple: tech goes luxury Facebook: love is key to longevity and great advertising Google: our modern-day god
Lie to me: the Four and funny business Business and the body: all businesses appeal to one of three organs The T algorithm: what it takes to get to a trillion The fifth horseman?: who will be next? The Four and you: follow your talent, not your passion
After the horsemen: where are the Four taking us?.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Powered by Koha