Media analysis techniques
By: Berger, Arthur Asa
Publisher: Thousand Oaks, California : SAGE Publications, Inc., c2019.Edition: 6th ed.Description: xix, 346 p. : ill. ; 24 cm.ISBN: 9781506366210Subject(s): Mass media criticism | Mass media -- MethodologyDDC classification: 302.23 BE ME Online resources: Location Map
Summary:
The book empowers students to make their own analyses of the media rather than just accept how others interpret it.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 302.23 BE ME (Browse shelf) | Available | July2018 | T0060020 |
Total holds: 0
Includes bibliographical references and indexes
Techniques of interpretation. Semiotic analysis --
Marxist analysis --
Psychoanalytic criticism --
Sociological analysis --
Discourse analysis --
Applications. Murderers on the Orient Express --
Seven points on the game of football (and some interesting statistics) --
The maiden with the snake: interpretations of a print advertisement --
All-news radio and the American bourgeoisie --
Video games: a new art form --
Cell phones, social media, and the problem of identity --
Epilogue: shmoos and analysis --
Appendix: simulations activities, games, and exercises
The book empowers students to make their own analyses of the media rather than just accept how others interpret it.