Exploring public relations : global strategic communication
By: Tench, Ralph
Title By: Yeomans, Liz
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 659.2 TE EX (Browse shelf) | Available | July2018 | T0060065 |
, Shelving location: Main Collection Close shelf browser
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659.2 SW CA Cases in public relations management : the rise of social media and activism | 659.2 TE EX Exploring public relations | 659.2 TE EX Exploring public relations | 659.2 TE EX Exploring public relations : | 659.2 TH PU The public relations handbook | 659.2 TR ST Student workbook for Public relations writing : principles in practice / | 659.2 WA EV Evaluating public relations : a guide to planning, research and measurement / |
Revised edition of Public relations, 2013.
Includes bibliographical references and index.
About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and social media -- Public relations and democracy -- Community and society: corporate social responsibility (csr) -- International and multicultural context of public relations -- Role of the public relations practitioner -- Public relations theories and concepts -- Public relations theories: an overview -- Strategic public relations planning and management -- Public relations programme research and evaluation -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion -- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations -- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public relations management -- Public relations and the consumer -- Business-to-business public relations -- Public affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public relations -- Sectoral considerations -- Corporate communication -- Non-government organistions and pressure groups -- Celebrity public relations -- Strategic communication and social marketing in healthcare -- What next? future issues for public relations -- Glossary -- Index.
This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.