Native advertising : the essential guide
By: Lovell, Dale
Material type: BookPublisher: London : Kogan Page, c2017.Description: xiv, 227 p. : maps, ill., ; 24 cm.ISBN: 9780749481162Subject(s): Internet advertising | Internet marketing | Online MarketingDDC classification: 659.1 LO NAItem type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 659.1 LO NA (Browse shelf) | Available | July2018 | T0060070 |
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659.1 LA KL Kleppner's Advertising procedure / | 659.1 LA KL Kleppners advertising procedure / | 659.1 LO DA Damn good advice (for people with talent!) : how to unleash your creative potential | 659.1 LO NA Native advertising : | 659.1 MA AD Advertising / | 659.1 MO AD Advertising : principles & practice / | 659.1 MO AD Advertising & IMC : principles & practice / |
Includes bibliographical references and index.
part 1. What is native advertising?: Why native advertising matters ; A brief history of native advertising ; The global native advertising market -- part 2. How can native advertising impact your business?: The different types of native advertising ; Who can benefit from native advertising? ; Measuring native advertising : how does it work? -- part 3. A practical guide to running native advertising: Getting started with native advertising ; Buidling a team for native advertising success ; The seven habits of highly effective native advertisers -- part 4. Native advertising in a wider business context: The business of digital ; The rise of the content studio ; Objections to native advertising ; part 5. The future of native advertising: Programmatic native advertising ; The next generation of native advertising ; Conclusion: A call to arms.
Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.