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Electronic commerce

By: Schneider, Gary P, 1952-
Material type: BookPublisher: Boston, MA : : Cengage Learning, c2017.Edition: 12th ed.Description: xxii, 598 p : ill. ; 24 cm.ISBN: 9781305867819; 128542543XSubject(s): Electronic commerce | Electronic commerce -- ManagementDDC classification: 658.054678 SC EL Online resources: Location Map
Summary:
This edition provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Students gain an understanding of the dynamics within this fast-paced industry as the book balances technological issues with the strategic business aspects of successful e-commerce. Content addresses e-commerce growth in the rapidly-developing economies of China, India, and Brazil and examines social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New "Learning From Failure" features draw important lessons from the experiences of actual companies. Cases featuring real company situations provide the basis for class presentations, case discussions, and extended written assignments.
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Item type Home library Call number Status Notes Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		658.054678 SC EL (Browse shelf) Available July2018 T0060118
Total holds: 0
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658.054678 LA IN Internet commerce : 658.054678 RE EB E-business : 658.054678 SA EL Electronic business / 658.054678 SC EL Electronic commerce 658.054678 SI FU Futurize your enterprise : 658.054678 SI FU Futurize your enterprise : 658.054678 TU EL Electronic commerce 2008 :

Previous edition: Boston, Mass.: Course Technology Cengage Learning, 2013.

Includes bibliographical references and index.

PART I: INTRODUCTION. 1. Introduction to Electronic Commerce. 2. Technology Infrastructure: The Internet and the World Wide Web. PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE. 3. Selling on the Web. 4. Marketing on the Web. 5. Business-to-Business Activities: Improving Efficiency and Reducing Costs. 6. Social Networking, Mobile Commerce, and Online Auctions. 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues. PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE. 8. Web Server Hardware and Software. 9. Electronic Commerce Software. 10. Electronic Commerce Security. 11. Payment Systems for Electronic Commerce. PART IV: INTEGRATION. 12. Planning for Electronic Commerce.

This edition provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Students gain an understanding of the dynamics within this fast-paced industry as the book balances technological issues with the strategic business aspects of successful e-commerce. Content addresses e-commerce growth in the rapidly-developing economies of China, India, and Brazil and examines social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New "Learning From Failure" features draw important lessons from the experiences of actual companies. Cases featuring real company situations provide the basis for class presentations, case discussions, and extended written assignments.

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