Retail management : a strategic approach
By: Berman, Barry
Title By: Evans, Joel R | Chatterjee, Patrali
Material type:
BookPublisher: NY NY: Pearson, c2018.Edition: 13th ed.Description: xix, 572 p. : ill. (some col.) ; 29 cm.ISBN: 9780133796841Program: MARK997Subject(s): Retail trade -- ManagementDDC classification: 658.87 BE RE | Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.87 BE RE (Browse shelf) | Available | July2018 | T0060121 |
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| 658.87 BE RE Retail management : a strategic approach / | 658.87 BE RE Retail management : a strategic approach / | 658.87 BE RE Retail management : a strategic approach / | 658.87 BE RE Retail management : | 658.87 BE RE Retail management | 658.87 CH LU Luxury retail management : | 658.87 CO MA Marketing channels / |
Includes bibliographical references and indexes.
1. An Introduction to Retailing2. Building and Sustaining Relationships in Retailing3. Strategic Planning in Retailing4. Retail Institutions by Ownership5. Retail Institutions by Store-Based Strategy Mix6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing7. Identifying and Understanding Consumers8. Information Gathering and Processing in Retailing9. Trading-Area Analysis10. Site Selection11. Retail Organization and Human Resource Management12. Operations Management: Financial Dimensions13. Operations Management: Operational Dimensions14. Developing Merchandise Plans15. Implementing Merchandise Plans16. Financial Merchandise Management17. Pricing in Retailing18. Establishing and Maintaining a Retail Image19. Promotional Strategy20. Integrating and Controlling the Retail StrategyAppendix: Careers in Retailing.
etail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.
MARK997