Essentials of entrepreneurship : changing the world, one idea at a time
By: Baron, Robert A
Title By: Hmieleski, Keith M
Material type:
BookPublisher: Northampton, MA : Edward Elgar Pub., Inc., c2018.Edition: 2nd ed.Description: xvi, 362 p. : col. ill. ; 25 cm.ISBN: 9781788115902Subject(s): EntrepreneurshipDDC classification: 338.04 BA ES Online resources: Location Map
Summary:
Essentials of Entrepreneurship examines all phases of the entrepreneurial process: generating ideas for something new and better than what currently exists, determining whether these ideas suggest viable business opportunities, identifying and obtaining the financial and human resources required, securing intellectual property protection, launching the new venture, developing strategies for gaining and maintaining competitive advantage, and building a customer base. In discussing these and other topics, the text draws on research findings that help identify variables that play a role in entrepreneurs effective performance of these tasks, and so ultimately in their success.
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 338.04 BA ES (Browse shelf) | Available | June2018 | T0060144 |
Total holds: 0
Essentials of Entrepreneurship examines all phases of the entrepreneurial process: generating ideas for something new and better than what currently exists, determining whether these ideas suggest viable business opportunities, identifying and obtaining the financial and human resources required, securing intellectual property protection, launching the new venture, developing strategies for gaining and maintaining competitive advantage, and building a customer base. In discussing these and other topics, the text draws on research findings that help identify variables that play a role in entrepreneurs effective performance of these tasks, and so ultimately in their success.