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Principles of marketing Philip Kotler, Gary Armstrong

By: Contributor(s): Publication details: Harlow, UK : Pearson Eductaion Limited, c2018.Edition: 17th ed,, Global edDescription: 734 p. : col. ill. ; 28 cmISBN:
  • 9781292220178
Subject(s): DDC classification:
  • 658.8 KO PR
Online resources: Summary: 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework
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Item type Current library Call number Status Date due Barcode Course reserves
REGULAR University of Wollongong in Dubai Main Collection 658.8 KO PR (Browse shelf(Opens below)) Available T0060292

MARK101 Autumn2025

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework

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