Includes bibliographical references and index.

Front Cover; Innovating Experiences @Work; Copyright Page; Contents; List of Figures; Acknowledgments; Introduction; DOWE Origins; How This Book Was Born; Using This Book; 1. A Common Need; The Best Practices Myth; The Importance of Context; A Common Need; 2. Enter DOWE; From Design to DOWE; What Is DOWE?; The DOWE Process; Behaviors and the Practice of DOWE; Role of Leadership; Caveats and Clarifications; 3. DOWE Deconstructed; A Multidisciplinary Network; Dowe Principles; Purposeful; Mindful; Meaningful; Inspirational; Approach; Methodology; Debating Dowe; Room to Grow.

Introduction to How-To4. DOWE Prep; Dowe Expectations and Agreement; Definitions; Roles; Employee Responsibilities; DOWE-R Responsibilities; Mindset; Behaviors and Actions; Organization Responsibilities; Selection of the Core Design Team; Setting the Conditions for Core Design Team Success; Initiative Kickoff; DOWE Team Dynamics; Milestones and Sunset; Acceptance; 5. Understand; Understand Overview; People & Context; Aligning Purpose and Scope; Identifying Early Assumptions and Key Questions; User Research Preview; Planning User Research; Selecting Users; Interacting with Users.

Self-UnderstandingInsights; Insights Defined; The Insight Building Mindset; Developing Insights; Examples of Insights; Using Insights; The Validation and the Reframe; The Reframe Effect; The Provocative Proposition; Visuals; Criteria; Criteria Defined; Importance of Criteria; How to Develop Criteria; Experiencing UNDERSTAND; 6. Create & Learn; Create & Learn Overview; Explore; Brainstorm; Setup and Warm Up; The Brainstorm; Potential Pitfalls; Finishing Brainstorm; Play; Sort and Organize; Serious Play; Experiencing Create & Learn; 7. Decide; Decide Overview; Prototype; Select; Constraints.

Using ConstraintsExperiencing Decide; 8. Plan; Plan Overview; ROADMAP; How to PLAN; Round 1: Merlin Exercise; Round 2: Maturity Model; Round 3: Burke-Litwin Model; Round 4, Part A: Roadmap Ideas; Round 4, Part B: Organizing Content; Round 5: Visualizing the Roadmap; Round 6: Action Plans for Roadmap; Round 7: Action Plans for Manage, Measure, and Sustain; Round 8: Unintended Benefits and Consequences; Successful Planning; Experiencing Plan; 9. Implement; Implement Overview; Manage; Managing Leaders; Managing the Organization; Managing Teams; Managing Individuals; Measure; The Measuring Scoop.

Choosing MeasurementsTips on Quantitative Measures; Tips on Qualitative Measures; Making Sense (In More Ways than One); Sustain; Why Sustain?; Deployment of Sustain; Experiencing Implement; 10. Finding Your Initiative; A Worthy Endeavor; …With Challenges; What to DOWE?; When to DOWE?; Sequitur; Appendix A: Sample Team Charter Template; Appendix B: Culture Study Sample Table of Contents; Appendix C: Strategy and Design Blueprint Sample Table of Contents; Appendix D: The Stimulus Package; Appendix E: Commitment Template; Appendix F: Change Primer; Introduction; Perspectives on Change.

Culture Your Culture is the comprehensive guide to Design of Work Experience, an innovative (and much needed) framework for the design and implementation of culture, people strategies, organizational change, and designed experiences that enable both business and people thrive.