Intercultural service encounters : cross-cultural interactions and service quality Piyush Sharma
Material type:
TextSeries: Palgrave pivotPublication details: Cham, Switzerland : Palgrave Macmillan, c2019.Description: vii, 101 p. : ill. ; 23 cmISBN: - 9783319919409
- 338.4700014 SH IN
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 300 SH IN (Browse shelf(Opens below)) | Available | Jan2019 | T0060653 |
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| 300 GL TA Talking to strangers | 300 MI LE Learning to theorize : | 300 RO SO Sociology / | 300 SH IN Intercultural service encounters : | 300.0072 SA GE The Sage handbook of social media research methods / | 300.0072 SA GE The Sage handbook of social media research methods / | 300.1 AB ME Methods of discovery : |
Includes bibliographical references and index.
+"This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the existing literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models."--
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