Personal Brand Creation in the Digital Age : Theory, Research and Practice
By: Grzesiak, Mateusz
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 650 GR PE (Browse shelf) | Available | July2019 | T0060790 |
, Shelving location: Main Collection Close shelf browser
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650 FL AL 'A' level business studies / | 650 GI AC Accountants' truth : | 650 GL OB Global business strategies in crisis : | 650 GR PE Personal Brand Creation in the Digital Age : | 650 GR ST The strategy planning process : | 650 GU ID A guide to systems research : | 650 HA ED Edexcel AS/A level business |
Includes bibliographical references and index.
Intro; Contents; List of Figures; List of Tables; Chapter 1: Introduction; References; Chapter 2: Personal Branding: Its Essence, Goals and Classification; History of Personal Branding; Personal Branding in Contemporary Marketing; The Goals of Personal Branding; Ways of Shaping a Personal Brand; Storytelling; Brand Visualization; Brands as a Suggestive and Coherent Marketing Medium; Levels of Awareness of the Existence of a Personal Brand; Challenges for Personal Branding in the Era of Globalization; Hofstedeś Cultural Model; Gestelandś Model.
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.