Product Management in Practice : a real-world guide to the key connective role of the 21st century
By: LeMay, MattMaterial type: BookPublisher: Beijing : O'Reilly Media, Inc., c2018.Description: xiii, 171 p. ; 22 cm.ISBN: 9781491982273; 9781491982266; 1491982268Subject(s): Product management | Marketing -- Management -- 21st century | Marketing -- 21st centuryDDC classification: 658.56 LE PR
|Item type||Home library||Call number||Status||Notes||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.56 LE PR (Browse shelf)||Available||Jan 2019||T0060809|
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In this book, author Matt LeMay focuses on the CORE connective skills- communication, organization, research, execution-that can build a successful product management practice across industries, organizations, teams, and toolsets.